Most businesses do not need more marketing. They need the right marketing.
Many UAE businesses run ads, post on social media and pay for a website, yet still cannot say which of it brings customers. Agencies sell the service they offer, freelancers do the task they are given, and nobody looks at the whole picture.
A consultant starts there. Razal Mohammed, our founder, reviews your channels, your numbers and your competitors, then gives you a written plan for the next 90 days: what to keep, what to stop, what to build and how to measure it. You can carry it out with your own team, or have Ads n' Codes do it with you. Either way, the advice comes first and is not shaped by what we want to sell.
How a consultant engagement works
Marketing audit
A full review of your website, Google presence, social media, ads, tracking and how enquiries are handled.
90 day plan
A written plan with priorities, budgets by channel and the numbers to watch, in plain language.
Channel decisions
Honest answers on Google or Meta, SEO or ads, agency or in house, and which platforms to drop.
Tracking and reporting
Analytics, Pixel and call and WhatsApp tracking set up so every decision is based on real enquiries.
Monthly advisory
A monthly review call and report, acting as the senior marketing lead you have not hired yet.
Hands on delivery
When you want it done for you, our team runs the ads, content, website and automation from the same plan.
Our work, and what it looks like
Numbers from campaigns we've run
Taken from live ad accounts and analytics. Client names are kept private.
- 3,735qualified leads in three months of Meta ads, with a 13.86% conversion rateTraining institute
- 1,696leads and 70+ high value enrolments in three months of Meta adsCreative education institute
- 1M+Instagram views and 40K+ likes across five videos in two monthsTraining institute, organic
- 834conversions from 8.1K clicks on Google AdsDigital skills academy
For a UAE home and kitchen appliance brand, our Meta and Google campaigns sold key products within a week of launch, and product level SEO put individual blenders, trimmers and water dispensers at the top of relevant searches.
Screenshots from live client ad accounts. Client details removed.
How we work
Call
A short call about your business, goals and what you have tried so far.
Audit
We review your channels, data and competitors and note what is working and what is wasting money.
Plan
You receive a written 90 day plan and we walk you through it.
Carry it out
Your team, our team or both put the plan into action, with a monthly review.
Digital marketing consultant for businesses across the UAE
DubaiAbu DhabiSharjahAjmanRas Al KhaimahFujairahUmm Al Quwain
From our Dubai office at B Hive, BurJuman, we work in person across Dubai and Sharjah and online with businesses in every emirate.
A consultant looks at your marketing as a whole, finds what is and is not bringing customers, and tells you what to do next. Unlike an agency that sells one service, the job is to give you the right plan, even when that means spending less.
No. The plan is yours, and many businesses carry it out with their own team or freelancers. If you want us to do it, the same people who wrote the plan run it.
Razal Mohammed, founder of Ads n' Codes. He combines an engineering background with years of film, content and marketing work for UAE brands, and leads every consultant engagement personally.
If you are unsure what to do, start with a consultant. If you already know what you need and want it carried out, an agency is enough. Our consulting leads straight into delivery when you are ready, so you do not need two separate firms.
The audit and plan take one to two weeks. Quick wins such as fixing tracking, Google Business Profile and slow lead replies often show results within the first month. Channels like SEO take longer.