Where they were
A UAE home and kitchen appliance brand had specific products, including blenders, trimmers and water dispensers, that needed to sell online quickly and to be found when people searched for them by name and by type.
What we did
We ran paid and organic search together, so every product had a way to be found both through ads and through Google's free results.
- Google Search and Shopping campaigns built around the products and the way people search for them.
- Meta lead campaigns and click to WhatsApp ads, so interested buyers could ask questions and order in a chat.
- Product level SEO for each category, so individual products ranked for relevant searches without paying per click.
What changed
Key products started selling within a week of launch. The first Google Ads campaign brought 1,530 clicks and 95 conversions at an average cost per click of AED 1.79. The next campaign brought 186 conversions at AED 11.49 each.
On Meta, lead campaigns brought 331 leads at AED 0.30 each, link click campaigns brought 921 clicks at AED 0.35, and click to WhatsApp ads started 430 conversations at AED 0.37 each. Product level SEO put individual blenders, trimmers and water dispensers at the top of relevant searches.
What other e-commerce brands can take from this
- Run Google and Meta as one plan. Google catches people already searching, Meta creates demand from people who were not looking yet.
- Click to WhatsApp works well in the UAE. Many buyers want to ask one question before they order.
- Product level SEO keeps selling after the ads stop, so it is worth building alongside paid campaigns.
- Every conversation needs a fast answer. A WhatsApp AI agent can handle product, stock and delivery questions at any hour.